How to set up a LinkedIn business page

LinkedIn is a business networking social channel and you can comment and share as a brand.

How to set up LinkedIn:

1. Sign Up or Log In
   Go to linkedin.com and sign up for a new account if you don't have one already. If you have an existing account, log in using your email address and password.

2. Create a Page
   Once you're logged in, click on the "Work" icon in the top right corner of the homepage, then select "Create a Company Page" from the dropdown menu.

3. Enter Company Details
   Enter your company's official name and choose the appropriate page type based on your business size and structure (e.g., Small business, Medium to large business, Showcase Page).

4. Add Company Information
   Fill out the required fields with information about your company, including your company description, website URL, industry, company size, and headquarters location.

5. Upload Company Logo
   Upload your company logo to represent your brand on your LinkedIn page. Make sure the logo is clear, professional, and meets LinkedIn's size requirements.

6. Add Cover Image
   Upload a cover image that reflects your brand identity and visually showcases what your company does. The cover image should be engaging and relevant to your business.

7. Customise Page URL
   Customise your LinkedIn page URL to make it easier for people to find and remember your page. Choose a URL that includes your company name and is easy to type and share.

8. Publish Page
   Review the information you've entered and make any necessary edits. Once you're satisfied with your page setup, click "Create page" to publish your LinkedIn business profile.

9. Optimise Page Settings
   After your page is published, go to the "Admin Tools" section to access additional page settings and customisation options. Here, you can manage page admins, adjust notification settings, and more.

10. Share Content
    Start sharing relevant content on your LinkedIn page to engage with your audience and build your brand presence. Share updates about your company, industry news, blog posts, job openings, and other valuable content.